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Eco Essentials Manifest

Eco Essentials Manifest


We look at sustainable innovation not only as a process to create new products. In everything we do, sustainability is key. For us, it means creating an organization and business system that provides for quality of life, while being resilient with the environment and its resources. A sustainable company is one that resembles an organic system where all of resources (human, natural and economic) are renewed and in balance for perpetuity.


Today, all of us need to change how we interact with nature and a more innovative approach of using resources. At Tretorn, we don’t look at innovation only as what we make, but also how we make it and why we use our resources in the way we do. Our mission is to be an inspiration and a role model for how businesses can interact with nature and create a more circular process. We are inspired by nature’s own ecosystem and we strongly believe in a process where nothing should go to waste. Products should last long, be reused and eventually recycled. We have also found new ways to look upon high quality waste as an opportunity, a resource to be harvested and developed into a circular process, while slowly eliminating the very concept of waste. Our rst goal is to transform 50 % of our rainwear into - Eco Essentials - before the year of 2020. But it is a ongoing mission without an end goal.


Eco Essentials is our platform and initiative for revolutionizing the way we do business. It is also an innovation opportunity that has been integrated across our business in policies, processes and products. Today, we are innovating at a scale to deliver better solutions that bene t our everyday user, the company and the world.


We know efficiency alone is not enough. The world needs systemic change at scale, and to meet this change we need to develop how we interact with nature. We need to collaborate rather than compete. And we need to start look upon waste as a resource and adopt to a more circular mindset. We believe the future of innovation is sustainable innovation.


Tretorn is an innovation driven company with high quality, functional, and contemporary products at mind - it’s has been a part of our DNA since the beginning. For us, it is absolutely essential to act sustainably and take care of the nature as much as we possible can.We want to use our heritage and knowledge to contribute to a better future. Therefore, we have founded Eco Essentials Initiative; Our sustainable Innovation engine for our next 125 years of growth.


The Tretorn Leftover Projects are sprung from our mutual love of the outdoors and the shared passion for responsible manufacturing and retailing. Based on circular design and innovation inspired by natural ecoystems, where nothing should go to waste. We bought leftover fabrics from manufacturers and reused it by creating extremely limited edition collections, all depending on whats is left behind in the factory.


The unique fabric, Tretorn OCEAN-SHELL®, is our next invention within he Eco Essentials initiative. The OCEAN-SHELL® is a two layer hard shell fabric made from recycled polyester and equipped with hydrophillic membrane made from recycled ocean waste polyester makes the fabric a full circle renewable source adapted to be recycled again.


Every two years, the fishing fleet changes their fishing nets, and the old nets get dumped in the sea. These nets drift with the wind and currents for years as ghost nets and when they get caught on a reef they can destroy entire ecosystems. Fishing nets are made from some of the best nylon in the world. Tretorn Ghost Net collection is made out of recycled fishing nets collected to prevent Ghost Nets in our oceans.


Our next invention within the Eco Essentials initiative is a 100% biodegradable light rain jacket. It has the resemblance of natures own circular eco system. Created to be accepted back as soil for our planet earth. We create our new rainwear fabric from plants like Sugarcane and Tapioca.