By integrating BLOOM material into some of our insoles, we take an active step towards more responsibly produced shoes – without compromising on comfort or performance. Thanks to BLOOM Technology, the insole offers:

• High comfort, with algae-based foam that provides cushioning and softness.

• Reduced environmental impact, as the material helps capture carbon dioxide and clean water during the production process.

• Seamless integration into our existing processes – making it possible to improve our products without changing their quality or feel.

Since 2016, BLOOM has supported over 400 brands and factory partners in reaching their sustainability goals with demonstrable, measurable positive impact. BLOOM material, derived from algae, offers a groundbreaking solution within the footwear industry – a renewable alternative to traditional materials such as EVA, TPR, TPE, and rubber.

Algae require no fertilizers, pesticides, or agricultural land, which eliminates risks of polluted agricultural runoff and deforestation. They also capture significant amounts of CO₂ and produce more oxygen than the world’s forests combined. By harvesting excess algae from waterways and incorporating it into products, BLOOM contributes both to carbon capture and to restoring ecosystems.

BLOOM backs up its environmental claims with third-party, peer-reviewed lifecycle analysis and certification through BLOOM Eco-Facts – making the impact transparent and measurable for both brands and their customers.